◆ Transparency
Full reporting on every link, every metric, every euro spent.
About us
Boutique by design, expert by experience
A strategic partner for brands that need compliant, high-quality link building and media placements in complex markets — not a mass-production link farm.
Our story
Built to fill a gap in regulated markets
Peaklift Digital was founded in Amsterdam in 2019 by Lars de Vries, after years of working on the operator side of the iGaming industry. Lars saw that most link building agencies didn't understand the complexities of regulated industries — the compliance requirements, the niche audiences, the need for genuine authority rather than volume.
Peaklift Digital was built to fill that gap. We're a boutique agency that combines deep industry knowledge with proven link building and digital PR expertise. Our clients include KSA-licensed operators, MGA-regulated brands, fintech companies, and iGaming affiliates across Europe.
We believe in quality over quantity. Every link we build is manually vetted, contextually relevant, and placed on real websites with real audiences. No PBNs, no link farms, no shortcuts.
What we stand for
Our values
◆ Compliance
We understand regulated industries. Every campaign respects local advertising standards.
◆ Quality
We don't do bulk. Every placement is manually vetted for relevance and authority.
◆ Partnership
We're an extension of your team, not a vendor.
Team
The people behind Peaklift
Lars de Vries
Founder & Managing Director
Lars founded Peaklift Digital in 2019 after nearly a decade working on the operator and affiliate side of the iGaming industry. He saw a gap for a link building and digital PR agency that truly understands regulated industries — from KSA compliance in the Netherlands to MGA standards in Malta. Today, Lars leads strategy and client relationships, ensuring every campaign is built on quality, relevance, and long-term value.
Former Head of Business Development at a major KSA-licensed operator · 12+ years in digital strategy · MSc Business Administration, University of Amsterdam · BSc Economics, Erasmus University Rotterdam.
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Emma Bakker
Outreach Manager
Emma manages our outreach campaigns across European markets. With a background in digital PR, she ensures every placement meets our quality standards.
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Niels Hoekstra
Content Strategist
Niels develops content strategies and linkable assets for our clients. Previously worked in content marketing for fintech and SaaS brands.
Based in Amsterdam, working across Europe
Whether you're an operator, affiliate, or publisher, we'd love to hear about your goals.
Let's talk →